Singapore Food & Lifestyle Content Creator: Irene K. grow from Blogger to Instagram, TikTok, Lemon8, Facebook, Rednote Xiao Hong Shu, YouTube, Telegram - The Wanderers Portfolio

Singapore · Food & Lifestyle Content Creator

Irene K.
Wanderers
Portfolio

"Cloud nine to outer space."

Twelve years of blogging, photography and storytelling around Singapore's food and lifestyle scene — featured by The Straits Times, CNA938 and South China Morning Post, and ranked among the city's top food voices.

Content Creator Social Media Agency Founder Marketing Educator
Order No. FW‑011 Creator Ticket
Years blogging12
Years in digital marketing10
Best video views (3 days)1.4M
Press features5+
Table forCollab?
Course One

Starters — About Irene

A decade-plus of building FoodWanderers into one of Singapore's recognised food & lifestyle voices.

12 yrs
Blogging & content creation experience
10 yrs
Digital marketing — photography, branding, social media & coaching
1.4M
Views in just 3 days on a viral video created for a local brand
5+
Media features, incl. The Straits Times & CNA938
FoodWanderers began as a photography-led food blog, spotlighting charming, value-added and unique local eateries. It has since grown alongside its sister blog, Goods-wanderers, into a platform sharing the finest of Singapore's food and lifestyle — all under the guidance of its owner, Irene. Beyond content creation, Irene also runs her own social media agency and works as a marketing educator, helping brands and aspiring creators sharpen their content and digital marketing strategy.
Course Two

Mains — Platforms & Following

Where to find and follow FoodWanderers. Follower counts below marked "add your count" are placeholders — swap in your latest numbers any time.

Palate Cleanser

Kind Words

What brands and founders have said after working with FoodWanderers.

"

We had the pleasure of having Irene at GURIRU, a Japanese seafood kushiyaki restaurant, and were truly impressed with the exceptional promotional video she created. Her creativity and attention to detail were evident from the start — she took the time to understand GURIRU's unique selling points and seamlessly wove them into the video. The process was seamless and enjoyable, and we'd highly recommend her to anyone looking for a talented, reliable content creator who can elevate a brand through visually engaging content.

AF
Anagram Food Lab
Food & Beverage Services
"

Irene is very approachable, friendly and open to ideas. She helped our startup promote our healthy snacks on her blog. She was very professional and responsive to our queries. Highly recommend her for increasing your brand's awareness and social media presence — thank you, Irene!

CT
Clayton Tan
Founder at REVIVE
"

It was our privilege to have Irene promote our bakes on her social media. She was professional and responsive with great content, and we're very happy with her reviews across Instagram, Facebook and her blog. Highly recommend her if you need help growing your social media presence.

CF
Cocoa Fields
Creative at Cocoa Fields
"

It was a pleasure to have worked with Irene during my time at Ha Li Fa (BoBo). We reached out to her for a blog post and Instagram post — she was very professional, kept us updated throughout, and gave honest feedback and review. Very pleased with her posts and review, and highly recommend her to anyone considering engaging her.

EE
Ezra Eng
Customer Service Analyst
"

I've worked with Irene on various occasions as part of my influencer outreach. She's meticulous, professional, with a creative eye and knack for food styling and photography. We enjoyed each other's partnership and are always looking forward to future opportunities working together!

CS
Chee Sheng Leong
Content | Marketing | Partnerships
"

It was my pleasure working with Irene. Highly recommended this food blogger in Singapore — humble, down to earth, and talented. If I could give one to five, I'd give her five stars.

AC
Angela Chen
Marketing Manager at Fei Fah Medical Manufacturing Pte Ltd
Course Four

Dessert — Content & Collab

The tone, the main food content pillars, the sub content categories, and how to get in touch.

Passionate & genuine Conversational & relatable Descriptive, strong visual appeal Informative & helpful Adventurous & authentic Fusion of English & Singlish
Pillar 01

Café / Restaurant & Hawker Food Reviews

In-depth, photography-led reviews of Singapore's cafés, restaurants and hawker gems.

Pillar 02

Snack Reviews

Honest first-bite takes on new and viral snacks landing in Singapore.

Pillar 03

Homemade Food Recipes

Original recipes shared from Irene's own kitchen, styled and shot in-house.

Travel

Local & overseas foodie-travel adventures.

Beauty

Skincare & beauty finds worth sharing.

Home

Home finds, styling & everyday living.

Lifestyle

The good things around, beyond food.

"Food is our common ground, a universal experience that brings people together."

Open for collaboration

Let's work on your next campaign

Reach out for brand partnerships, sponsored features, UGC content and more.

FoodWanderers · Irene K. — Sharing the good food & good things in Singapore.
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